Consulted for the eCommerce team of the world’s largest retailer and established FY20 annual and monthly goals and guidance for membership growth, subscription revenue, acquisition and retention rates of its newly launched premium subscription service
Developed customer engagement and economics KPIs and automated reporting systems for customer experience, marketing and finance leadership
Augmented and productionalized CLV predictive models with clickstream and campaign performance behavior
Managed the development of pricing and promotion effectiveness dashboards and reports which were consumed by sales and trade finance teams of 9 Asia markets